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    A key challenge facing trade support institutions is how to advise exporters about market conditions and how to prioritize their scarce resources towards promoting the sectors and markets with the greatest national export potential. Trade advisers need to inform exporters of competitive conditions in current markets, scan opportunities for new or emerging markets and identify opportunities for exporters to diversify or value-add to their existing product range. ITC addresses these issues with its suite of user friendly market analysis tools that help exporters, importers and trade support institutions stay up to date with international trade trends, monitor national export performance, improve their selection of export markets and suppliers, research and analyse markets in-depth and grow their trade over time.


    ITC’s Market Analysis Tools are accessible to trade support institutions to examine the export and import statistics of over 220 countries and territories to better understand supply and demand trends for around 5,300 internationally traded products. The tools are unique in product detail, as well as in breadth of geographic coverage – particularly for developing and least developed countries.

    The market analysis tools provide trade support institutions with data to advise exporters on the size and growth of markets in value and quantity terms, the unit values paid in different markets, the shares and trade performance over time of competing supplier countries, as well as customs duties applied by markets – including preferential tariff rates arising out of regional trade agreements. For strategic considerations about where to prioritize trade promotion resources, trade support institutions can obtain tables showing top products exported by their country, top markets (overall and by product), trade balances, and gra2phical presentations of a country’s product and market performance comparing several indicators simultaneously using bubble graphs with growth-share matrices.

    In addition to graphical features and performance indicators, the tools contain time series annual data from 2001 through to the most recent monthly import statistics for key markets. National tariff line level trade data for key markets enables detailed product group segmentation, thereby improving the precision of export opportunity identification.

    To understand how you can use the market analysis tools to research export markets and analyse national export performance, watch our free training videos demonstrating various features of the tools.


    New in 2011

    In addition to information on customs tariffs applied by around 188 countries, users will soon also be able to access non-tariff market access regulations applied by countries to imported products. These include sanitary and phytosanitary measures, other technical standards, taxes and procedural requirements among others.

    The rapidly evolving field of voluntary sustainability standards is also of keen interest to many trade support institutions and exporters. Whilst by definition, they do not fall within the set of national compulsory market access requirements, voluntary standards have the potential to help producers sell into niche markets and improve the environmental and social conditions associated with their production and trade. Yet with the expanding number of voluntary standards and their increasing complexity, producers struggle to weigh up the costs and potential future benefits of certification and compare the merits of different voluntary standards. ITC’s newest market analysis tool, Standards Map aims to improve transparency in this area and help exporters make more informed decisions about trade in products certified under voluntary schemes.

    Data and Research

    Click here to start using ITC’s Market Analysis Tools.

    Advisory Services

    ITC provides a range of services to help trade support institutions and their clients obtain maximum benefit from using the market anlaysis tools.

    These include:

    • E-mail enquiry service in English, French and Spanish via marketanalysis .at. intracen.org.
    • Telephone support hotline +41 22 730 0468 during European business hours.
    • Customized training via webinar upon demand – for more information e-mail marketanalysis .at. intracen.org.


    ITC provides a range of face-to-face and distance learning programmes in market analysis and research that support companies, trade support institutions and governments in developing countries. Training content is tailored to the particular needs of the audience.

    Face-to-face training programmes oriented to trade support institutions and enterprises emphasise practical hands-on experience for participants and range from short introductory 2-4 day workshops on using ITC’s market analysis tools for export market screening to in-depth multi-workshop programmes delivered over several months on the comprehensive process of researching and analysing export markets. Longer programmes provide training in applying a market research methodology that includes the use of ITC’s market analysis tools as well as other trade intelligence sources and various modes of trade information gathering.

    In addition to training programmes delivered face-to-face through in-country workshops, ITC is increasingly developing and offering web-based distance learning training content and programmes to broaden its reach to more beneficiaries.

    To discuss your concrete needs in market analysis and research and for a customized proposal, please contact us at marketanalysis .at. intracen.org.


    ITC delivers over 40 workshops annually in market analysis and research tools and methods, in all regions of the world.
     We give priority to capacity building in Africa and Least Developed Countries with focus on developing sustainability by working through national trade promotion organisations, industry associations, national ministries and academic and research institutions.
  • Highlights


    Users all over the world will now have free access to the International Trade Centre’s (ITC) market analysis databases and related analytical tools, following good practices among international organizations of making their data freely available...


    (ADDIS ABABA) Ms. Arancha González, the Executive Director of the International Trade Centre (ITC), outlined the agency’s planned US$ 60 million African trade integration programme at the annual conference of African Union (AU) trade ministers today....

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    Consulting company Kamolot-1, which is a partner of the Trade Promotion Programme of the International Trade Centre (ITC) in Tajikistan and is run by ITC national consultants, has been awarded the Gabriel Al-Salem International Award for Excellence in...

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    Participants from six countries take part in ITC business information training.


    Small- and medium-sized enterprises (SMEs) exporting from developing countries suffer the brunt of complying with market access conditions.To make market entry rules more transparent, ITC has redeveloped its online analysis tool Market Access Map, available as 30 June 2012. Users in developing countries and territories can use the tool at no cost...   


    The Trade Support and Regional Integration Programme for the Côte d’Ivoire (PACIR) is ITC’s largest country-based programme. We are pleased to announce the opening of an office in Abidjan to facilitate ITC work in the country and region...


    Sao Tome and Principe will strengthen its cooperation with ITC following an integrated framework programme that enabled Africa's second-smallest nation to create a trade and investment promotion agency and improve its business environment over the last...


    ITC Deputy Executive Director addresses annual advisory group meeting Addressing the annual Joint Advisory (JAG) meeting, Jean-Marie Paugam, Deputy Executive Director of the International Trade Centre (ITC) emphasized four innovative contributions...


    The International Trade Centre (ITC) has successfully completed its inaugural Trade Leaders Programme, sponsored by the Canadian International Development Agency (CIDA). Three trade leaders from Burkina Faso, Malawi and Kenya...


    A recent user survey on the International Trade Centre (ITC) market analysis tools (MAT) has revealed their positive contribution towards ITC’s mandate: export impact for good.